20
25


IDENTITY SYSTEM | MARKETING

Design Your Destination


DESIGN YOUR DESTINATION is 2025 theme

for the annual design exhibition hosted by SAIC

AIGA, spotlighting senior project in the Visual

Communication department. Inspired from

childlike mark-making and directional signages,

a group of student designers worked together

to curate a successful exhibition, celebrating

years of hard work while capturing the playful,

free-spirited energy of the graduating

Class of 2025.

As part of the design and marketing teams,

I played a key role in shaping the public identity

of the event. I designed a cohesive set of

promotional materials—including social media

countdown posts, front desk banner, floor

decoration, and name tags.