20
25
IDENTITY SYSTEM | MARKETING
Design Your Destination
DESIGN YOUR DESTINATION is 2025 theme
for the annual design exhibition hosted by SAIC
AIGA, spotlighting senior project in the Visual
Communication department. Inspired from
childlike mark-making and directional signages,
a group of student designers worked together
to curate a successful exhibition, celebrating
years of hard work while capturing the playful,
free-spirited energy of the graduating
Class of 2025.
As part of the design and marketing teams,
I played a key role in shaping the public identity
of the event. I designed a cohesive set of
promotional materials—including social media
countdown posts, front desk banner, floor
decoration, and name tags.